I don’t think I am beautiful in the “pretty” sense of the word.

I say that not in a bad way and not relative to what other people look like.

I don’t think that it means I don’t love myself or that I have dangerously low self-esteem. I refuse to accept that self-esteem and confidence can only come from believing that you are pretty “beautiful”.

I couldn’t agree with Dove’s #IamBeautiful Ad Campaign 100% because I don’t think there’s something wrong with accepting that I am what I look like — not ugly, not pretty. What I look like is just a set of features that make me me. How I measure my worth is no longer hugely dependent on my physical features.

You might be thinking how ironic it is to read something like this from a blog hobbyist who writes mostly about skin care, makeup, and healthy living. Obviously, I care about my body and how I present myself to the world. How hypocritical of me. I know.

But in the whole pie that is me, only a slice represents my external attributes and my attention to them. This blog is also just a tiny slice of a whole that I could also write about but choose not to (I’m looking at you judgy person who thinks that in the advent of Haiyan, PDAF scam, and the world hunger crisis, all I care about is prettifying myself.)

I used to be very affected by my physical features and it impacted my self-esteem. I tried to build it again by shifting most of my attention to the other slices of the pie.

Trying to convince myself I am “beautiful” did not work because most of my attention was still on how I look like. When I shifted my focus on the other parts — the good and bad that make me the wonderful person that I am — I began to love myself.

That being said, the ad inspired a lot of people to see themselves in a different light. I have a feeling that many women realized how harshly they judge themselves (just as I used to). Who am I to argue with success?

But, if in your quest to building self-esteem, after using up a dozen bars of dove soap, you still didn’t become successful in getting yourself to believe that you’re “beautiful” — maybe give my strategy a try?

P.S. Many Filipinos are modest i.e., pa-humble :P

Could that be the reason why it took longer for them to name what they find beautiful in themselves? Just a thought.

What do you think?


Hi, I’m Rae and I am a scatterbrain. I am in my 30s and I write in this blog from the Philippines. I spend a tiny portion of my time de-stressing with makeup and skin care. Email: scatterbraintures@gmail.com | Instagram: @scatterbraintures


  1. I think in our culture, you’re considered mayabang or feeling if you find yourself pretty/beautiful. Maybe that’s also why we can’t accept compliments. I hear a lot of people say “di naman” or try to shift the the focus to a flaw instead of saying thank you.

    • May term na nga dun ngayon — GGSS. Gandang-ganda-sa-sarili :P Pero feeling ko, it’s more a cultural thing that’s why they didn’t respond as fast when asked what they liked about them.

What do you think?

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