In 2011, I had a very big realization that help keep me from buying a lot of makeup and skin care stuff. Here it is:
There’s no need to find the next best thing because it DOESN’T exist.
It sounds cynical but it’s true. I just need to find something that works… and work with it. I don’t need to find the one best product out there. I don’t need to try any and every product that comes out.
If you are a beauty blogger of sorts, you don’t need to be pressured to know makeup and skin care trends for all 4 seasons. We don’t need to buy what’s new to be able to write something. We don’t need to be updated with everything. We don’t need to own all the eyeshadow colors in the world. We don’t need to write blog posts everyday. Lastly, we don’t need to do a haul post.
Haul posts and youtube videos are all over the internet. It is often ok to share what we bought especially if it helps other people, and I’m not in anyway saying that everyone who writes a haul post doesn’t have anything better to write. I remember I did a few haul entries myself.
I just want to put it out there that we have an option not to do it just for the sake of it. We have an option not to buy anything. We have an option not to be pressured to write a haul entry or a month’s favorites entry or something similar just because everyone else is doing it.
I want to share with you a youtube video by Tina Georgy. I want to help make it go viral. She made a vava-voom going out makeup look using only 3 products: a brown eyeliner pencil, a concealer, and a mascara.
She wanted to challenge herself in creating a makeup look using the fewest products possible and going back to basics. I like the idea.
The biggest business innovations came out during periods of recession. More than ‘variety’, I think it’s scarcity that squeezes the most creative juice out of us. I challenge myself to do the same. I challenge you to do the same e.g., For a time, try to step away from writing about trends and new collections. See what you come up with.