The lady in the casket looks like Maleficent, doesn’t she?
It seems as if Maleficent switched places with Snow White—so peaceful and so divine. If this was the look Illamasqua was going for, they nailed it.
In the Illamasqua website, they said:
Illamasqua encourages people to self-express and embrace their alter ego in every way. Why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look.The rite of passage to the afterlife has been of central importance to human culture for thousands of years. To have the best mahogany, the finest lining, the best stallions… are today chosen in tribute to the life lived. To wear the most fabulous make-up applied by a professionally trained make-up artist for your final journey is the ultimate statement of celebration.
For the most part, makeup is used to put life onto the face. It’s not often that you see a makeup brand have and promote a service offering like this. Maybe they’re targeting the market who loves the gothic look–although, they do offer doing your makeup when you pass away.
Doing this campaign is an irony—but it’s an irony that makes sense, at least for me.
I don’t want to bash on the deceased, but how often do you find someone on the casket that looks like s/he’s just sleeping? I’m guessing not too often.
When the time comes, I want to look like I’m just about ready to spring out of the casket with Illamasqua Intense Lipgloss Succubus on my lips. Seriously though, I’m really curious to know what you think about this.
Currently, they only offer this in London for roughly $740.
P.S. I am not dying nor do I have intentions to end my life. Long live the Scatterbrain!