Random Ramblings

Illamasqua: The Final Act of Self-Expression

The lady in the casket looks like Maleficent, doesn’t she?

Illamasqua: The Final Act of Self-Expression

It seems as if Maleficent switched places with Snow White—so peaceful and so divine.  If this was the look Illamasqua was going for, they nailed it.

In the Illamasqua website, they said:

 Illamasqua encourages people to self-express and embrace their alter ego in every way. Why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look.The rite of passage to the afterlife has been of central importance to human culture for thousands of years. To have the best mahogany, the finest lining, the best stallions… are today chosen in tribute to the life lived. To wear the most fabulous make-up applied by a professionally trained make-up artist for your final journey is the ultimate statement of celebration.

For the most part, makeup is used to put life onto the face.  It’s not often that you see a makeup brand have and promote a service offering like this.  Maybe they’re targeting the market who loves the gothic look–although, they do offer doing your makeup when you pass away.

Doing this campaign is an irony—but it’s an irony that makes sense, at least for me.

I don’t want to bash on the deceased, but how often do you find someone on the casket that looks like s/he’s just sleeping?  I’m guessing not too often.

When the time comes, I want to look like I’m just about ready to spring out of the casket with Illamasqua Intense Lipgloss Succubus on my lips. Seriously though, I’m really curious to know what you think about this.

Currently, they only offer this in London for roughly $740.

P.S. I am not dying nor do I have intentions to end my life.  Long live the Scatterbrain!

29 Comment

  1. The image reminds me of Pretty Little Liars opening theme. Parang rarampa lang yung nasa casket. (Smokey eye, hot pink nail polish, curled hair, etc) XD 

    I actually like Illamasqua's ads. :)

    Btw, I added Scatterbraintures as a partner site on my blog. ;)

  2. The ad is kind of meh.

    Anyhoo, a friend asked me to do her deceased grandmother's makeup before. I did it without any qualms. Her grandmother was very fond of me when she was alive so it wasn't really frightening.

     Do we have Illamasqua in the Philippines?

  3. Thanks Cha. I already made my first entry. Thanks for the heads up.

  4. Thanks for going out of your way to look for it.  I was wondering why it didn't show up when I clicked the Kanebo label.

  5. Wag ka na ma-guilty. I have a feeling na yung ibang photos dun are also stolen from someone else.

    But I hope the administrators of weebly informed the owner of why his/her site was taken down. Para hindi nya na ulitin yung ginawa nya.

  6. Sana naturuan nila yung makeup artist na ni-train nila to do a Fairy Look :P

  7. Rae! Thanks for the weebly dmca link. Bilis nila, they were able to put down the site agad. BUT… i feel guilty that the ENTIRE web page was taken down! It was just a part of a specific page that I complained, I do not get why the entire web address was shut down. Hmmmm…. iisipin ko nalang scammer sya para di ako maguilty masyado…kakakonsensya din kasi. Sana yung infringed materials lang ang natanggal… Yun lang. SALAMAT sayo :D

  8. Hello! Re: Coffret D'Or, it's pronounced as “kofre dor”. :) I found an old review, from way back 2009 but I will be doing another review of this foundie soon. Here's the link to the old one – http://hawaiianpunchie.blogspot.com/2009/10/product-review-kanebo-coffret-dor.html :)

  9. Oooooh… sure is pricey. I bet pricier than the coffin I'll be choosing.

  10. They're actually selling a service.  They trained a makeup artist to do makeup for the deceased.

  11. @openid-68660:disqus , it does doesn't it.  I think it makes sense talaga.@openid-71858:disqus , I'd love to see a “sample” but then again, I don't.@openid-93899:disqus , glowing! lovet! Kung papanindigan nila, dapat maganda talaga dahil pagka-mahal-mahal nya@mykissenmakeup:disqus , shocks natakot naman ako for myself. Hindi ko talaga sya naisip na “morbid”

  12. Interesting. I kind of like their campaign although I'm more into the fairy type of looks. Haha. Btw, got an award for you in my latest post. Hope you could check it out! :P

  13. I'm confused… what goldmine makeup are they selling for $740? I think I find the ad powerful —- Illamasqua makeup bringing out the life in you… :D

  14. eeeek.. kinda morbid hun… long live the scatterbrain! kalerky ! hehe 

  15. I want to have it like im sleeping sis.. hehehe…. But I don't want tons of make up when im dead. I want to make it look natural yet glowing.. hahahha

  16. Ralph! Good morning!  I feel weird tuloy. I didn't find it morbid when I first heard about it. Ack.

  17. hmmm, not sure about this yet, i still have to let it sink in but it sure beats the orange-y faces you usually see on dead people…

  18. Kinda morbid indeed, but kinda makes sense anyway if you can get past the initial shock. =D

  19. she does look very pretty in a bothering sort of way but hey, the bottomline is that their ad works haha! xD

  20. Their website's theme is gothic.  Medyo parang hindi “makeup” website.  Baka may specific market nga sila talaga.

  21. The $740 is a full face of makeup.  They said they trained someone to do it.  If I'm a makeup artist, mag-ch-charge talaga ako.  Medyo creepy e.

  22. whoa! bold campaign. good luck to them. I don't know how many people think about this kind of thing very seriously. On the other hand, they could probably get a lot of business from the goth folks =))

  23. A bit eerie and morbid but totally makes sense. :P But $740 for a lip gloss? Erm, no thanks. :P

What do you think?

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