Guys, I stumbled upon this article at xoVain that is so big I have to re-schedule a post just to talk about it.
A 3D makeup printer is in the works.
As soon as the idea sinked in, my skepticism kicked in too.
I don’t want to be that person who kills an idea right before it even takes off.
But if it’s too good to be true — I can’t help it!
I suggest that you click this first, read the article, and watch the talk/simulation video: TechCrunch – Mink A 3D Printer for Makeup.
If you don’t have time for that. Here’s a summary:
The app and printer set should be able to capture any color you find on the internet or anywhere else, copy it, and be able to make your own makeup based on the color you chose.
I know I’m not the target person for the printer — it’s supposed to be for teens. But I can’t keep myself from imagining that I’m the end-user of this gadget. I have a lot of questions, like:
What’s the preservative system going to be? and the shelf-life? Parabens, no parabens? If the preservative system isn’t going to be reliable, will it be printing only disposable makeup? If that’s the case, then it might be wasteful.
Will it be able to capture the color accurately? In her video, I expected the print out to be a hot pink eyeshadow, because that was what she ‘captured’. Yet, the eyeshadow that came out was a lilac pink. I know it’s just a simulation… but that’s the point, at least make the output true to color.
Will it be able to print out the texture and finish that I want? I like matte opaque lipsticks. It should be able to give me the option to print out the lipstick or eyeshadow to my preferred finish and opacity. It’s not just about the color.
Will this be ‘fair’ to product developers? It would suck if I’m one of the people behind a brand who gave a lot of thought to coming out with that perfect shade of red only for it to be copied and printed.
The price-point, $300 + add-ons for the substrates… and this is to be marketed to 13 to 21 year-old girls? Ok, I’m in my 30’s and ’til today I’m still putting off buying a $200 face brush.
Again, I am not just buying color. I am also buying the experience, the feeling of hope and magic, and the story behind a brand. Once in a while, I also appreciate well thought out seasonal collections.
Another thing, just because you see a color look good on someone else, it doesn’t automatically mean it will look good on you. Most of the time, you have to try the color on yourself first to see if it works. Will the raw materials and substrates be cheap enough to allow you to print a spectrum of colors, in trial quantity? There should be sizing options so that it’s eco-friendly.
On the inventor…
I know that she is not presenting to makeup artists and enthusiasts in the video. But I would’ve loved to see passion from her. Most of the really successful makeup brands are founded by people who take makeup pretty darn seriously. In general, the people in makeup universe are passionate people. She seems passionate with her invention, yes, but I don’t feel the passion for makeup.
I also didn’t like how she called the beauty industry: “bullshit”. I am well aware that there’s bullshit going on. But if you want to enter the makeup industry, you don’t start by calling it bullshit coz you’re going to be part of it. Makeup is all about embracing diversity and there will ALWAYS be variety. In makeup, it isn’t only about raw materials. It’s also about art and chemistry. I doubt if this printer can monopolize the whole industry. So, I hope she tries to be nice-sounding.
If she came to a point where she can already take a photo of my chest and accurately print out that same color for a foundation in low-coverage dewy finish, that’s another story.